Written Case Analysis: Baidu’s Business Model and Its Evolution

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  1. The case that you will analyze is from your text-book (Case #2, pages C-29 to C-43). Restrict yourselves to the contents given in the case, i.e. you are not expected to look outside of the case for additional information. In other words, assume that what’s given in the case is all that you know about this company.
  2. The final paper must be completed in approximately 7 to 8 pages, using single spacing, 1” margins, font Times New Roman 11). The number of pages is a guideline. You will be graded solely on the quality of your answers, and not in terms of “page-count.”
  3. Please DO NOT cut-and-paste ANY information from the case, including from any of the Exhibits. It will be scratched out. If needed, create your own Excel sheets / tables / graphs to illustrate your point of view. This is especially true for Q3 below.

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