Watch A ” Video” and Use The “Chapters ” To Answer The Questions Below

 

 

1) Watch the video and summarize it.

2) What is Starbucks business level strategy? Explain why.

3) What is Starbucks strategic competitiveness, justify your answer.

4) What is the relationship between Starbucks’ customers and its business level strategy?

. 5) How can Starbucks’ Business level strategy be used to position itself relative to the five forces of competition in a way that helps the firm earn above average returns?