Value Proposition

Prior to beginning work on this discussion forum, read Chapters 12 through 16 in the course textbook. Support your answer with at least one credible, recent source in addition to the course textbook. Your initial response should be 200 to 300 words.

  • Managers use various frameworks to organize strategic planning. Most frameworks follow a similar logic and share common steps. What are the common steps that are used by most managers to organize strategic planning?
  • Define value chain and discuss how companies can design and manage their value chain to create values for their companies. Support your answer with a real-life example.
  • Define value proposition and discuss how a company‚Äôs value proposition can add international expansion. Support your answer with a real-life example.

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