Understanding Strategic Differences

Understanding Strategic Differences.


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Select two companies in the same industry, either in service or in manufacturing. You can select industries such as fast-food, banking, healthcare, computer manufacturing, or auto manufacturing.

Use the Internet to visit the selected companies’ Web sites and collect the following information:

– Their mission statement, – Target market, and – Specifics of their product and service offerings.

Then explain the differences between the companies’ business strategies and target markets.

How do their product and service offerings differ relative to their target markets and their overall strategies?

Finally, how does their operations function support their business strategies?

Try to explain how operations utilizes specific organizational resources to support the business strategy.



Note: This is an individual assignment. The body of your summery must use 1½ line spacing with 12point fonts, must not exceed 3 pages.

You will be required to hand in an electronic version on Blackbord. The electronic versions must be in Word or Adobe format and need to be submitted via Blackbord on prior to the due date. This assignment counts for 20% of your final grade.


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