Think Win-Win

Win/Win is a frame of mind and heart that constantly seeks mutual benefit in all human

interactions. Win/Win means that agreements or solutions are mutually beneficial, mutually

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satisfying. With a Win/Win solution, all parties feel good about the decision and feel committed

to the action plan. Win/Win sees life as a cooperative, not a competitive arena. Most people tend

to think in terms of dichotomies: strong or weak, hardball or softball, win or lose. But that kind

of thinking is fundamentally flawed. It’s based on power and position rather than on principle.

Win/Win is based on the paradigm that there is plenty for everybody, that one person’s success is

not achieved at the expense or exclusion of the success of others.

Win/Win is a belief in the Third Alternative. It’s not your way or my way; it’s a better way, a

higher way.

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