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Customer Relationship Management (CRM) Systems

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Customer Lifetime Value (CLV)

The Product Life-Cycle

Bounded Rationality

Anchoring

Loss Aversion

Sampling (from a population)

Eye-Tracking

Conjoint Analysis

Psychographic Segmentation

Micro-targeting

Scarcity Heuristic

Source Effects

Elaboration Likelihood Model (ELM)

Search Costs

Cannibalization of Customers

The Long Tail

Brand Extension

Brand Personality

Reference Price

Market Skimming

Price Discrimination

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