The Production of Value

The production of value consists of satisfying consumers’ wants and needs while being competitive in the marketplace. Value is created mostly through commercial interaction. The management of a firm can better pinpoint growth prospects if they have an in-depth familiarity with the industries and markets in which it operates. Procter & Gamble must expand their internet presence in order to create more value for their customers and the company. The company might benefit from a global e-commerce platform, as opposed to the country-specific one it is using at the moment. Due to the internet platform’s global reach, the company’s products will be able to enter new markets, and as a result, global demand for their items will expand . The strength of their online presence is directly proportional to their ability to compete in the international e-commerce market.

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