The Product Development Process

The  product development processSeries of activities by which a product idea is transformed into a final product. is a series of activities by which a product idea is transformed into a final product. It can be broken down into the seven steps

Figure 6.13 The Product Development Process

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Chart with the steps of the product development process. From top to bottom they are: Evaluate opportunities and select the best product idea; Get feedback to refine the product concept; Make sure the product performs and appeals to consumers; Design with manufacturing in mind; Build and test prototypes; Ramp up production and run market tests; Launch the product. On the side, there is a bidirectional arrow that says “Focus of team members involved in design.”

The Product Development Process

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