The means of persuasion

 You remember the three means of persuasion, right? Pathos, logos, and ethos? This is the time when you want to determine which of the three persuasive appeals you’ll use in your speech. Ideally, you’d have a nice mixture of all three, but again, different audiences will be better persuaded by different appeals.  Using pathos (appeal to emotion) to convince a room full of scientists that you have discovered cold fusion probably won’t get you very far. A focus on logos would work much better.

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