The Four Ps of Marketing

Watch the video, International Marketing Foundations: The Four Ps of Marketing

  • In  this course, you will create a hypothetical company that is built on  the 4P’s of marketing.  This company must be located in the United  States and cannot be a company that you already own or work for.   Ideally this should be a for-profit, consumer-based business.
  • For  this first discussion, describe your hypothetical company, its physical  location (this is required), and the product it makes or the service it  provides.  How is this company responsive to the demands of the current  coronavirus pandemic?  This should be a 300 – 500-word discussion.

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