THE CULTURAL ENVIRONMENT OF GLOBAL MARKETING

Learning Goal: I’m working on a marketing question and need guidance to help me learn.

Instructions:

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What the case is about, include your analysis, if you agree or disagree with the conclusions made, and why/why not?

Case Study Format:

  • Cover page
  • Double-spaced, Times New Roman 12 point font
  • In text citations
  • Works Cited
  • Follow APA, 6th edition

A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.

Preparing the Case Before you begin writing, follow these guidelines to help you prepare and understand the case study:

  • Read and examine the case thoroughly • Take notes, highlight relevant facts, underline key problems.
  • Focus your analysis • Identify two to five key problems • Why do they exist? • How do they impact the organization? • Who is responsible for them?
  • Uncover possible solutions • Review course readings, discussions, outside research, your experience.
  • Select the best solution • Consider strong supporting evidence, pros, and cons: is this solution realistic?

Drafting the Case Once you have gathered the necessary information, a draft of your analysis should include these sections:

  • Introduction • Identify the key problems and issues in the case study. • Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.
  • Background • Set the scene: background information, relevant facts, and the most important issues. • Demonstrate that you have researched the problems in this case study.
  • Alternatives • Outline possible alternatives (not necessarily all of them) • Explain why alternatives were rejected • Constraints/reasons • Why are alternatives not possible at this time?
  • Proposed Solution • Provide one specific and realistic solution • Explain why this solution was chosen • Support this solution with solid evidence • Concepts from class (text readings, discussions, lectures) • Outside research • Personal experience (anecdotes)
  • Recommendations • Determine and discuss specific strategies for accomplishing the proposed solution. • If applicable, recommend further action to resolve some of the issues • What should be done and who should do it?

Finalizing the Case

After you have composed the first draft of your case study analysis, read through it to check for any gaps or inconsistencies in content or structure: Is your thesis statement clear and direct? Have you provided solid evidence? Is any component from the analysis missing? When you make the necessary revisions, proofread and edit your analysis before submitting the final draft.

The case study should be at least three pages in length. Preface by a recap of what the article/case study is about, include your analysis, if you agree or disagree with the conclusions made, and why/why not?

Case Study Format:

Cover page

In text citations

Works Cited

Follow APA

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