Summary of the Case of MTV Networks: The Arabian Challenge

This case talks about MTV’s move to enter the Arabian market. The company has been successful in entering many international markets. Its move to enter the Arabian market was the most challenging. However, the company was willing to endure all considering the fact that the Middle East offered it great opportunities for expansion purposes. The success of the company on the market was integral to its ability to its ability to localize its content. The company showed great commitment to developing programs that reflected youth culture. The company’s decision to enter the Middle East market was driven by its ability to….

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