STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS

The mode of entry a company chooses to enter international markets depends on a variety of factors including the nature of the company’s strategic objectives. Select a well-known company that competes in the international markets.

What was the company’s mode of entry?

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What was the entry designed to achieve?

Finally identify two advantages and two disadvantages to the entry mode chosen by the company.

Incorporate our coursework (Thompson text and other material) from this week into your above responses.

Rules:
You Post should be 250-300 words.
You must have at least one course (our Thompson Text) and
one non-course scholarly/peer reviewed source in your  posting.
Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post

Resources:
Thompson Text: Attached (Read chapter 7, Modes of entry)
Chapter 7 summery PPT attached.

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