Strategic Marketing

Strategic Marketing
Question 1
iPhone 4
Development   Introduction     Growth          Maturity           Decline (X)
The above product life cycle shows that Apple’s iPhone 4 has reached the decline stage (Katie, 2013). This is a stage characterized by a decline in the sales of a product as a result of either unfavorable economic times or the product in question being rendered obsolete. It can also result from changes in customer tastes (Stark, 2011). For the iPhone’s case, the product has reached the decline stage as a result of changes in consumers’ tastes. Customers are now attracted to new and more advanced technologies available on the market. As such, it can also be……

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