A strategic Approach on Sales and Promotion

This is an approach that has been proposed by the authors to ensure companies and organizations are able to benefit fully from sales and promotions. Traditionally most businesses have invested in sales promotions such as free samples and gifts, price discounts, coupons, and sweepstakes to be able to attract customers to consume their products and services. Research has shown that most the businesses have failed to achieve their objectives of promoting their products as a result of the same being copied by competitors.  The Paper seeks to address this problem by proposing an alternative approach that competitors will find it hard to……

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