Starbucks Corporation Marketing Strategy

Summarize key details about the Starbucks Corporation. What does it do? Who are its customers, clients, prospects, or constituents? For convenience in this class, we will call them customers.

Perform a SWOTT analysis, placing a particular emphasis on long-term trends affecting Starbucks and what their competitors are doing.

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Analyze the Starbucks Corporation mission statement. Does it address the following core components?

Customers—who do we serve?

Product/service—what do we provide?

Market—who/where are our customers?

Core competencies—how do we provide or deliver our product/service? What gives us a competitive advantage?

Measurability—how do we know when we are successful?

Defend a new/revised mission statement. It should be a succinct statement of what Starbucks is, what it does, and who its customers are. Be sure to support why your revisions are an improvement to the current mission statement.

The paper must be 3 to 4 pages and be in APA 7th edition format.

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