Stages of innovation process

  • Understand the stages of innovation process. The 4 I’s…
  • Understand industry life cycles from intro to decline



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  • Understand the “crossing the chasm” framework and how that impact strategy with each market and stage in the industry life cycle.
  • Understand the 4 different types of innovations in the markets-and-technology framework. (incremental, radical, architectural, disruptive)


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