SPORTS MANAGEMENT ISSUES

Task: Final-term timed assignment – 60%.

This is a Project in which the student has to develop a Sports Management Project + Presentation

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Case: Red Bull GmbH is a Sports Powerhouse. With properties varying from Football to eSports or F1, it was established in the past decades as a top-tier Sports

Holding Group. Liberty Media, City Football Group and Uniter World are other relevant examples of companies diversifying its properties by investing in Sports

Related, Entertainment and Lifestyle ventures.

Project: Create a Sports Holding Group that will convey 3 (minimum) of the following Assets:

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