Social Media Marketing

Identify an example of successful social media marketing that enabled a firm to achieve a business goal. In your initial one- to two-paragraph post, provide us with

  • Firm Name
  • Brief overview of firm products/target market
  • Time frame for activity (if ongoing, when did it begin?)
  • Why the firm undertook the activity
  • What business goal the firm wished to achieve
  • How success was measured (KPIs, metrics)
  • What social media sites they used and why
  • The URL(s) for sources that inform your post. Social Media Examiner, Hootsuite, HubSpot, Social Media Today, Social Media Examiner, and Sprout Social are good resources.

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