SALES AND MARKETING CONTROLS

A few control techniques used for monitoring sales activities are inventory control, sales order, credit card bill collected from customer, stock inventory count and information on accounts receivable provided to their suppliers. The objective of these controls is to ensure that the product or service being sold meets certain quality standards or that the customer satisfaction with the product or service is satisfactory. The sales and marketing control records include accounts receivable, accounts payable, inventory, financial statements and even production statistics from various departments/businesses owned by the company.

 

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