Retail Administration

Retail Administration

The Core Assessment for MK 386 is a research paper that addresses all the important areas that are required for a retail business. There are three steps to the project: select a retailer, conduct an interview, and write the paper. You will select your retailer in Unit 1, and should continue to work on the paper for the entirety of the term.

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Core Learning Outcomes

  • Summarize the contribution of retailers to the product value chain.
  • ¬†Explain consumer motivations, shopping behaviors, and decision processes for evaluating retail offering and purchasing merchandise services.
  • ¬†Evaluate corporate objectives, competitor analysis, and competitive strategy.
    Distinguish the traditional basis for segmentation and how segmentation can inform retail strategy.
  • Summarize factors affecting strategic decisions involving investments in locations, supply chain and information systems, and customer retention programs.
  • Integrate tactics (pricing, merchandise assortment, store management, visual merchandising, and customer service) for extracting profit from a retailing offering


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