Reasons for Business to Embrace Sustainability

Introduction            

For many years, businesses were opposed to sustainable practices as they found such endeavours costly and unimportant to their (businesses) success. The ideas held by the shareholders theory abounded among companies and organizations. According to the aforementioned theory, managers have the sole duty of profit maximization using all the strategies available to them as long as they (managers) operate within the law (Oracle, 2011). The theory also argues against managers engaging in socially responsible practices that are likely to reduce shareholder value. Traditionally, many businesses embraced similar ideas……..

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