Rational, Natural, and Open Systems of Organizations

Compare and contrast the rational, natural, and open systems of organizations. The following should be addressed at a minimum:

  1. Defining characteristics
  2. Relationship between the three
  3. Theoretical viewpoints
  4. Personal perspectives

2200 words minimum

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  • Explain how marketing intelligence differs from marketing research.  Which is more valuable to a company?  Why?

Response Parameters

  • Initial post minimum 250-word response

Respond to the following in a minimum of 175 words:

  • Consider a product you are familiar with.
  • Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.

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