Promotion Marketing Strategy

Discuss the promotion marketing strategy which you plan to recommend for your Export Market Strategy Report. Be sure to remind the class what product or service you are looking to export.

  1. How will US companies need to modify current promotional methods for the new foreign markets? (i.e. Will you need to translate materials, modify the website, will the company have a different message, etc.?)
  2. How will the US company promote to potential buyer representatives in your target market?
  3. What promotional methods will be used to get customers in your target market?

Please refer to previous assignments submitted regarding the Export Market Strategy Report.
Answers to questions can be a couple of sentences.

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