Product Placement

Product placement paper 2-3 pages. The exact question is listed and attached in the file. Single spaced.
Based on your understanding of personality and perception related issues in consumer behavior, and we this multi part question.
1. Briefly describe the advantages and disadvantages of product placement.
2. What personality related characters (chp 3 I posted pic) may led to certain consumer being influenced by product placements within, movies , television programs and other entertainment media?
3. What concepts addressed in Chp 4( consumer perception) are applicable/relevant in the context of product placement. I

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