Persuasive Organizational Patterns


  • Start with a hook, a quote, something that introduces the tone of your topic.


Review the Organizational Pattern Lectures

Choose one of these Persuasive Organizational Patterns

  • Problem – Solution Pattern
  • Monroe’s Motivated Sequence
  • Comparative Advantage Pattern
  • Refutation Pattern

Choose one of Aristotle’s Three Persuasive Appeals

  • Pathos
  • Logos
  • Ethos

Choose two of Maslow’s Five Basic Needs

  • Physiological
  • Safety
  • Love/Belonging
  • Esteem
  • Self-Actualization

Cover Page

Please include a cover page which clearly designates the following strategies you’ve chosen to make your case;

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  • Organizational Pattern
  • 1 of Aristotle’s Persuasive Appeals
  • 2 of Maslow’s Hierarchy of Needs

Additional Strategies

Use evidence and reasoning to support each of your main points. Present both sides of the issue. If you forget to address what your critics believe, your argument will be one-sided. Make sure you address any possible counterarguments, then demolish them with strong evidence to support your points.

  • Use transitions for clarity. These can be internal summaries or previews. For example, “Now that I have discussed X, and explained why it is so important, I am going to turn to Y and show you the benefits…”


  • Give a signal phrase such as “In conclusion…” or “In closing…” or “As I bring this to an end…” and a clear summary of each main point.

Academic Sources

  • 5-7  Academic Sources (Follow the Informative Guidelines) and a Work Cited Page (MLA)


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