Personal Power

Personal power stems from an individual’s unique characteristics

Expert: influence wielded as a result of expertise, special skill, or knowledge

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Referent: based on identification with a person who has desirable resources or personal traits


The second major form of power is personal power, which comes through the individual’s personality and characteristics. This is often more effective than formal power. Personal power can be based on expert power, or the individual’s special skills or knowledge. It can also be based on referent power, or the personal traits or resources he or she offers to others.


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