Pattern, Design, and Strategy

Business Model Canvas Part 2: Pattern, Design, and Strategy

In every business model, there are always different designs, patterns and even strategies that can be seen in this case. These are always observable and the importance of looking at this in line with the specific issues that are being faced by this specific organization is very important. Looking therefore at this specific canvas, there are different patterns, designs and an overall business strategies that have been depicted.

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To begin with, the pattern that the canvas has specifically used in the process of describing the business model in this case was very straight forward. The model had a very established and identified pattern when it comes to the process of discussing the overall business model. The first thing that the canvas has are the key partners that are needed in the model, these include the management teams, the employees, the field team leader, and transportation security officers who do specifically play a very important role in the process of ensuring that the model functions in the best way possible. The key activities are also other things that the canvas looked at in this case, the key activities in this case include the management of the airport security screening sessions, improvement of security operations and ensuring quality reporting of all security issues (Morgan, 1980). Key resources, offers, customer relationships, channels and customer segments are some of the things that have been covered in the canvas that are important. It is important to note that these should be done in the identified pattern and this will help in the process of ensuring that the revenue generated is specifically achieved to the fullest.

When it comes to the design that has been discussed in this case by the canvas, the organization in this case specifically uses the four-frame model. Looking at this specifically means that the organization focuses on different things as it aims in the process of trying to achieve its stipulated goals. In this design therefore, there are lenses which are used in the process of filtering some


things and allow others to pass through and this will help in the process of ordering the experiences that the organization has. In the design also, tools are important to have and this help in the process of identifying the limitations and the strengths that the organization has and this will help in making different jobs being carried out to be easier (Probst, 2011). Having tools in most cases is not enough, knowing how to use these tools is the thing that is needed to ensure that the tool produced the best outcomes out of the same. Structural frame in the model is an element of the design that is important too, this does emphasizes of specialized roles, goals and formal relationships. This structure will specifically help in the process of ensuring that as an organization, the best structure design is applied that will suit the goals that it has that are in line with the needs of the organization. Other frames that are important in this design include the political resource frame, human resource, and symbolic frame.


Looking at the overall business strategy that has been depicted in the canvas, one can say and see that generally the business strategy was effective in every way. The designs and the patterns that the canvas has discussed can be specifically be said to be effective in a way that they help in the process of ensuring that the general business strategy is achieved in the best way possible and most importantly that the best revenues are generated from the same. Therefore from the canvas, one can therefore depict and make a conclusion that the general business strategy that has been used is very effective and does help in bringing about the best outcomes from the same.







Morgan, G. (1980). Paradigms, metaphors, and puzzle solving in organization theory. Administrative science quarterly, 605-622.

Probst, M. B. (2011). An analysis of leadership frame preference of academic administration: Using the Bolman and Deal four frame model (Doctoral dissertation, Capella University).


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