Operational Planning and Policy Assignment

Refer to Assurance of Learning Exercise #1 (Apple) in Chapter One of your Thompson (2020) text. Read “Apple Inc: Exemplifying a Successful Strategy” in Illustration Capsule 1.1.Incorporate our course (Thompson text) work for the week and Develop your analysis by responding to the following questions:


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  • Does Apple’s strategy seem to set it apart from rivals?
  • Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? Explain why?
  • What is there about Apple’s strategy that can lead to sustainable competitive advantage?

Note: 500 words with intext citations and 3-5 references must.


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