Marketing Plan: Environmental Analysis

Unilever is working toward full sustainability when it comes to palm oil production. The process of extracting palm oil has gained global attention because of unsustainable practices such as deforestation. Since Unilever is a large company that works with an extensive supply chain, maintaining ethical sourcing practices can be extremely hard to manage and track. Yet as a buyer, Unilever is responsible for any unethical sourcing practices in its supply chain.


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In order to ensure responsible practices, Unilever has built a palm oil processing plant in Indonesia. Also, Unilever has purchased GreenPalm certificates from the roundtable on Sustainable Palm Oil (RSPO) when it purchases palm oil from other processing plants. However, this method is not entirely dependable because the processing of all the palm oil is not completely traceable. The following link includes more information on Unilever’s sustainable palm oil practices: (Links to an external site.)

  1. Why is it so difficult for large firms to monitor their supply chain?
  2. What are some ways that Unilever is attempting to improve the sustainability of its supply chain?
  3. What are some problems with relying on GreenPalm certificates? Do you think Unilever should do more to ensure the sustainability of its palm oil sourcing?


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