Marketing Plan

a. Market Research- Why?

b. Market Research- How? Primary or Secondary Data?

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c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.

Facts about your industry

 

 

• What is the total size of your market?

• Current demand in target market.

• Trends in target market—growth trends, trends in consumer preferences, and trends in product development.

• Growth potential and opportunity for a business of your size.

• What barriers to entry do you face in entering this market with your new company?

• How will you overcome the barriers?

• How could the change in technology, change in government regulations, change in the economy, change in your industry, affect your organization …..

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