Marketing Plan

Positioning and Advertising Instructions: Complete your Marketing Plan for the New Product/Service,

You know your product/service, target audience, and your competition. Build on that with the following:

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• Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market.

• Create a new positioning statement and strategy for the product/service.

• Justify the position strategy. What will make it a winning strategy?

• Create an ad for the product to use in print or social media. The ad should take direction from your target audience and communicate your positioning. Get creative! (You will be judged on concept more than artwork, so don’t worry if your ad uses simple graphics.)

• How will you measure the effectiveness of your ad?

How will you know it is getting good results?

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