Marketing Mix Strategy: PROMOTION


Using Promotion marketing mix tools, please provide:

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brief analysis of the company’s current promotional strategy for their current market by showing an analysis of their:
promotional mix tools
recommendations for the company of what new promotional strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their promotional efforts, so they can attract the new target market? Shall they introduce a new promotional strategy? How and why? Your recommendation should be detailed and actionable.


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