Marketing Changes

Demonstrate market changes (as a result of COVID-19) for Hospitals

Discussion of Marketing Changes (3 slides)
 Discuss the 4Ps as they relate to the marketing changes established/implemented
 Summarize 4 or more organizational or industry changes as they relate to the marketing
 Fully describe and ensure points are well-connected to marketing concepts
 Explain rationale for the changes implemented from a marketing perspective

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Marketing Changes
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Performance Measurement (3 slides)
 Provide clear and specific details regarding how recommendations would be measured
o One SMART goal is to be provided for each recommendation
 Detailed rationale for selected SMART goal for reach recommendation

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