Market Opportunity Analysis 

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Discussion Market Opportunity Analysis 

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What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post.



Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc.

· Chapter 2: IMC’s Role in the Marketing Plan

· Chapter 3: Planning for Integrated Marketing Communications


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