Market for a new product

A manufacturing company is studying the market for a new product. You must research
the market and provide a report for the CEO.
a. What is the scope of your research? Write one paragraph describing what you must do.
(Chapter 1)
b. What research orientation is appropriate for this research? Write one paragraph. (Chapter
c. What is your design choice? Write one paragraph. (Chapter 1)
d. Company argues that competing against incumbents in the market for the new product
should be feasible. In what conditions you would agree with them and in what conditions
you would disagree with them? Write at least one paragraph. (Chapter 1)
e. Imagine you

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