Major Competitors in the Blue Jeans Market



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Major Competitors in the Blue Jeans Market
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Submit a presentation (PDF of PowerPoint, 8 – 9 slides in presentation style with Speaker Notes – Post a PDF showing the slides and speaker notes) answering:

1. Identify the major competitors in the blue jeans market.

2. Who has the leading market share, whose shares have declined?

3. What segmentation is (has) occurring/occurred in the blue jeans market and why?

4. Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)?

5. What competitive signs, symbols, events, or occurrences did Levi-Strauss miss?

6. What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?


  • Title slide
  • Introduction slide
  • 4-5 slides covering response to the questions
    • Speaker notes on all substantive slides.
    • In-text citations where needed on the slides and/or in speaker notes.
  • Conclusion slide
  • References slide in APA 7th Edition Guidelines

For potential full credit, make use of marketing concepts from the readings and other sources, Presentations must have at least two (2) proper references page and in-text citations in the slides from credible marketing sources, one from the text book.

Also for potential full credit, support your answers to each question with a real-world example.


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