JCPenny and Its Core

Research Paper/ Final Project:
Strategic case analysis helps develop the ability to differentiate, speculate, and integrate when 
evaluating complex business problems. The paper should contain the following main topics:

•	Background of Company/Business
•	Identify a Problem
•	Conduct Strategic Analyses
•	Propose Alternate Solutions
•	Make Recommendations

Your plan should be complete with an analysis and specific recommended actions. 
 A 20-25-page paper should be turned in 
using APA format. There should be a minimum of 5 references. 

A PowerPoint of the research paper needs to be completed for this assignment.

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