Internal Analysis

7. Assess the strength of the companies relative to each other in the industry using a Competitive Strength Assessment (CSA) Matrix. What conclusions can be made concerning the ability of the companies to compete based upon your CSA matrix?

8. Conduct an in-depth financial analysis with regards to profitability, liquidity, and growth, and then provide an assessment of the overall health of the firm’s finances. Include a detailed analysis of the Company’s Dupont Formula.

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9. Assess the Company’s value chain compared to key rivals to identify best practices and/or areas needing improvement.

10. Use the resource-based view to identify the competencies and skills the firm has that provide the organization with a competitive advantage. Summarize the impacts of the company’s resources in providing a competitive advantage (Be Specific).


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