Information about a Particular Topic

Data to me means information about a particular topic that can be used to explain meaning or reason.  We should use data as a society to add context and reason behind particular things.  An example of this would be sports analytics which use data to add context behind different things that are not apparent in a box score.  We should not use data to as the end all be all for making decisions.

 

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An example of a company using data is Netflix.  Netflix uses data to track users viewing habits to help determine what topics the viewers have interest in when writing and developing new shows.  This allows Netflix to ensure it continues to put out content that the viewers are interested in and keeps them on their service vs switching to one of its competitors.  This has allowed Netflix to grow into a streaming giant, a far cry from the early days when the company shipped DVDs in the mail.

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