Individualism vs Collectivism Influence Behavior

Please respond to the two questions under separate posts. 

When you post your responses, you must use the resources from the class. Occasionally it may be helpful to search other resources, and some assignments may call for additional research, but in the Discussion area, I am really looking for evidence that you read the course material and can apply it. 

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Individualism vs Collectivism Influence Behavior
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Question 1: How would individualism vs collectivism influence behavior in the workplace in a different culture? Give an example.

Question 2: In your own words, describe an advantage and a challenge of being a transnational company.

Think about marketing challenges in health care.

Respond to the following in a minimum of 175 words:

  • How is economics in health care unique from other industries?
  • How is marketing in health care unique from marketing in other industries?
  • What marketing challenges might arise should a major health care provider stop offering a product or service that is socially popular but economically unprofitable?
  • What marketing elements should be considered before a health care provider eliminates such a product or service?


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