Individual Differences

1. How would you describe the study of personality? (hint: think “definition”

2. What is meant by the term “Individual Differences?”

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3. What important aspect of human personality is examined by each of the following approaches:

· Psychoanalytic

· Trait

· Biological

· Humanistic

· Behavioral/social learning

· Cognitive

· The relationship among the approaches.

4. Explain “individualistic” vs. “Collectivistic” cultures and their (respective) view of the person.

5. What are the aspects along which personality theories differ from one another?

6. What are some of the obvious applications of personality psychology?

7. What are some of the instruments used in assessment? Strengths? Weaknesses?

8. Define Persona

9. What is priming?



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