In this rhetorical analysis paper, you will look at a written text and analyze what it is about the speech that makes the author effective or ineffective at achieving his or her purpose

Your essay will describe the rhetorical situation of the piece you’ve chosen by explaining the author’s purpose, audience, topic, and the context of the piece. Your thesis will take a stand by stating that the author is effective or ineffective in achieving his or her purpose. The body of your paper will support this thesis by analyzing the various rhetorical appeals (pathos, ethos, logos) used in the piece, as well as analyze the speech’s style.

In other words, you will break down the speech and write about how the various components function together to make an effective piece. You will need to briefly summarize the piece in the introduction, but do not spend much time summarizing. I have seen these videos and already know what they’re about. Too often people summarize instead of analyze.

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In this rhetorical analysis paper, you will look at a written text and analyze what it is about the speech that makes the author effective or ineffective at achieving his or her purpose
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Your job is to analyze how the text works. What rhetorical moves/plays does the author use to convince (or fail to convince) his or her audience of his or her main argument? How does the argument work? Do parts of the argument work better than other parts? What’s going on in the piece? As we have discussed in class, you will want to read the transcript and view the video multiple times in order to fully grasp the whole talk.

Your essay must have a clear thesis and focused paragraphs in which you support that claim and analyze the text. Your essay must have an observable organizational structure, your sentences must be easily read and make sense, and your logic must be reasonable and sound and your analysis objective.

You are REQUIRED to choose from one of the TED Talks below. They are all about the same length: twenty minutes with the exception of the Sex Metaphor Talk, which is about 10 minutes. Under each TED Talk there is a button labeled “Show Transcript.” This is the written speech that you will want to study in addition to listening to the talk.

To choose you text, click on the hyperlink below or go to www.ted.com and type in the Ted Talk name below in the search box.

Sheryl Sandberg: Why We Have Too Few Women Leaders

Jackson Katz: Violence Against Women—It’s a Men’s Issue

Susan Cain: The Power of Introverts

Jeffery Brown: How we cut youth violence in Boston by 79 percent

Brene Brown: The Power of Vulnerability (shame)

George Manbiot: For More Wonder, Rewild the World (ecology & wolves)

All Vernacchio: Sex Needs a New Metaphor. Here’s one.

Amy Cuddy: Your Body Language Shapes Who You Are

Bryan Stevenson: We Need to Talk About an Injustice (our criminal justice system)

John McWhorter: Txtng is killing language. JK!!!

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