Improving Performance of Product by Creating Comprehensive Marketing Strategy.

Improving Performance of Product by Creating Comprehensive Marketing Strategy

In this Work Product Assessment, create a comprehensive marketing strategy to enhance the performance of products and/or services throughout their life cycles. This marketing plan is to be based on a product of your choice sold by a company of interest to you.

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This might be a company in which you work or a publicly-held company whose mission statement, marketing objectives, and financial objectives can be accessed.

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