Importance of FAB

Explain the common basic terminology used in professional sales.

  • Explain the importance of FAB. Create a FAB chart of 10 characteristics of your favorite product.
  • Describe what each of the four key characteristics of a brand has to do with selling
  • Explain how key performance indicators (KPIs) help gauge the productivity of each salesperson.
  • Describe the role of sales in everyday life and within an organization.
    You are a new sales representative for your favorite product, and you are attempting to fill your pipeline with sales leads.
  • Describe the benefits of three prospecting sources.
  • Describe how the sales funnel applies to qualifying and prioritizing prospects.
  • Describe customer relationship management (CRM) system and provide an example of how it is used by a professional salesperson.
  • Demonstrate a basic understanding of the characteristics and skills of a successful sales professional.
  • Describe at least three characteristics of a good salesperson. Explain which you have now and which, if any, must be developed.
  • Describe consultative selling and explain how it is different from transactional selling.
  • Discuss the sentence, “Salespeople are communicators, not manipulators.” Explain what it means and why it’s important to know in sales.
  • favorite brand: coke

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