Implementing New Strategies for BOP Projects

Implementing New Strategies for BOP Projects
One important concept to address in the strategy implementation process is the idea of innovations in creating new products to serve customers considered at the Bottom of the Pyramid (BOP). Olsen and Boxenbaum, as well as Epstein, discuss the unique challenges for these types of projects, and the barriers in organizational acceptance of required changes. These barriers to changes in strategy exist in BOP as well as other types of sustainability implementation strategies.

For this discussion:

Choose two of the barriers to implementation discussed in the unit readings, and apply them to the strategy implementation project you are studying.
Provide an example of how this barrier might be a challenge in the organization, and provide some practical solutions for removing this barrier in order to successfully implement a sustainable strategy.

OPTIONAL REFERENCE:

Needed: A New Way to See

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