How businesses have integrated Big Data Analytics with Business Intelligence 

This week’s article provided a case study approach which highlights how businesses have integrated Big Data Analytics with their Business Intelligence to gain dominance within their respective industry.  Search the Library and/or Google Scholar for a “Fortune 1000” company that has been successful in this integration. Discuss the company, its approach to big data analytics with business intelligence, what they are doing right, what they are doing wrong, and how they can improve to be more successful in the implementation and maintenance of big data analytics with business intelligence.

Reading Assignments

Elhoseny, M., Kabir Hassan, M., & Kumar Singh, A. (2020). Special issue on cognitive big data analytics for business intelligence applications: Towards performance improvement. International Journal of Information Management50, 413–415. https://doi.org/10.1016/j.ijinfomgt.2019.08.004

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Integrated Understanding of Big Data, Big Data Analysis, and Business Intelligence: A Case Study of Logistics. Sustainability 2018, 10(10), 3778; https://doi.org/10.3390/su10103778

Krivo, A., & Mirvoda, S. (2020). The Experience of Cyberthreats Analysis Using Business Intelligence System. 2020 Ural Symposium on Biomedical Engineering, Radioelectronics and Information Technology (USBEREIT), Biomedical Engineering, Radioelectronics and Information Technology (USBEREIT, 2020 Ural Symposium On, 0619–0622. https://doi.org/10.1109/USBEREIT48449.2020.9117694

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