Holistic Approach

Holistic approach. As morality is an inner conviction of individual actors, there is no separation between the private and professional realm. Postmodernists argue that modernist theories of ethical behaviour lead to an abstract and distant view of ethical issues that ultimately causes actors to follow different standards in their professional and private lives. For business organizations, such a view of ethical decision-making could unleash a quite subversive potential to business ethics, as it might question the beliefs and practices held by the organization.

Practices rather than principles. As morality is not based on rational theories, ethical reasoning is not embodied in principles and rules. Rather, it is based on narratives of experience, metaphors to explain inner convictions, and practices that help individuals understand and overcome the unquestioned rules that constrain or dominate them.

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