History of Southwest Airlines

1. Company history from its foundation to its current state. Here you will present a brief history of
American Airlines or Southwest Airlines as a company, from its beginnings, through its
developments, successes and notable failures. Describe the organizational structure, culture,
strategic business plan, as well as overall business functioning (you will need to describe the various
jobs, career paths and units within the airline in order to meaningfully build your report).

Prepare a list of the crises and how they relate to organizational behavior for which your consulting company
will provide customized solutions based on organizational behaviors theories and concepts you will
Adapted from Kidwell Team Project Guidelines
present in the various sections below

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