Group Research Report

Please take Enterprise-Rent-A-Car as the company for your Group Research Report.

You should evaluate whether the company should enter the electric car industry.

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The goal of this exercise is to help a real-world company decide whether the company should compete in the electric car industry/segment. You work as a group to analyze the industry and the company and then provide the firm with a recommendation of strategic actions.


1. Explain the rationale of your recommendation by outlining the strategic concepts, analytical tools, and analyses that you have conducted.

2. How your recommendation helps the company gain and potentially sustain competitive advantage.

3. Summarize your recommendation to the company: Should the company compete in the electric car industry? Why? How?


500 word and 2 or more Reference


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